KEYWORD PRIMER ??

What Are Keywords?
The term Keyword refers to a word or a phrase used by Internet users to find
information on-line. For example, Joe wants to find information about hotels
in Spain. He goes to Google and types in
Hotels in Spain
to find the information he needs to know. So he used the keyword phrase
‘Hotels in Spain’.
Why Are Keywords Important?
Keywords are very important in Internet marketing because it allows
marketers to know what people want. As we all know, that kind of
information is worth a lot! Off-line marketers can also benefit from knowing
what people search for on the Internet because it provides an insight into
consumer desires and requirements.
Finding Popular Keywords
Search engines are the best source of information for finding popular
keywords because Internet users use search engines to find information.
Search engines log all the search statistics and they have all the information
they have collected from billions of searches over the past few years.
Some of the search engines do offer tools to provide this information. The
most popular among these is the Overture Keyword Suggestion Tool (also
known as Overture Keyword Selector Tool). This is located at
http://inventory.overture.com
Google offers a similar tool at
https://adwords.google.com/select/KeywordToolExternal
There are more tools offered by other search engines or other companies
who get their data from search engines and ISPs. Examples include
WordTracker and Keyword Discovery.
Keyword Search Popularity
It is simply not enough to know what phrases people usually type in, it is also
important to know which phrases are more popular. For example, what